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Managing McDonald’s

A student at another university here on the 大学城 asked me for recommendations for books on McDonald’s management practices. Here’s a short reading list:

McDonald’s: Behind The Arches by John Love

Everything I Know About Business I Learned at McDonald’s by Paul Facella

None of Us is As Good As All of Us: How McDonald’s Prospers by Embracing Inclusion and Diversity by Patricia Sowell Harris

McDonald’s is one of those business that’s a victim of it’s own success: I find many students have heard the shrillest criticisms without stopping to think how McDonald’s could maintain its competitive edge for so many years now, and in so many countries. I’m glad the student asked, and glad to put together a serious list.

Plus, here on campus, it’s 半价 at 麦当劳 after 10 p.m. (I love Chinglish.)

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